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In the photo below, signage, props, risers, and color are repeated. Here are a few examples of using repetition in the elements that surround your products in a craft show display.

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More examples are shared in the free email challenge: 5 DAYS TO A STANDOUT DISPLAY.

Odd numbers tend to be more pleasing so if you’re going to repeat an element, repeating it 3, 5 or 7 times is the way to go.

Repeat that pyramid shape using jars of cream and bottles of bubble bath) create a pyramid shape by stacking bars of soap on risers. Repeat shapes within your display (e.g.set up 3 bust forms and have them all wearing the same necklace one in each stone.) Repeat a product that is displayed (e.g.Repeat colors from your products in your props, signage, images, tablecloth, etc.

Repetition should also be applied in the way you display your products. The designs may be different but the repetition of color and shape creates cohesion across all the products. Limit your selection ( which was proven to have increased sales by 27%) and be sure there are elements repeated within your products.įor example, every piece of jewelry may be made out of copper and use geo shapes. Repetition is another merchandising technique that should be used in EVERY craft show display. (Image Source: VM)Īn all-white window with bright lighting at JOSEPH really catches the eye (Image Source: VM) This window also uses REPETITION with the same product being displayed 3 times. Please see more of their photos and an explanation of all the visual merchandising techniques they’ve successfully implemented, at the end of this article.Īn eye-catching hot pink color is pulled from the product label and used in some oversized tassels that mimic the tassels on the bottle in a Jo Malone window. Here’s a craft show display by Don Fisher that properly implements color.

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You can read more about how to use color in your craft show booth here. White walls, floor, tablecloth, props, and uniform are bound to make shoppers stop and take notice. The absence of color is another way to stand out, letting your products do the talking.

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It takes a little more technique, but a display full of primary colors can also grab attention and even tell a whimsical story (great for children’s products). However, a booth full of color can also work. Imagine an all-red display showcasing ruby jewelry. Typically, the fewer colors used, the stronger the impact (and the easier it is to create a cohesive display). Are the soft pastels, earth tones, or dark and moody colors? blue and beige can help communicate a “beach” story).Įvery craft show display should (properly) use color.Ĭonsider your target market and the colors they’re likely to be attracted to. So I know they work and have seen the impact they have on sales.Ĭolor is the best way to catch the eye, evoke an emotion, and even tell a story (e.g. I studied these techniques in college and have implemented them for multi-million dollar retailers and in my own craft show booth. These are techniques major retailers use because they translate into dollars. You only have a few seconds to grab shoppers’ attention, so you need your craft show booth to stand out. Relating your craft show booth or table to a store window is a good way to look at your space from a different perspective and ensure you have elements that will catch the eye.Īlthough you may only have a few feet, you also want to think of your table or booth like the inside of the store and create a layout that draws shoppers in on one side and then has a setup that allows people to shop and pay without blocking your eye-catching elements.

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